AdScoot.com - Know More


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Know More

AdScoot is a unique and focused advertising medium designed for maximum brand impact. AdScoots - our remodelled scooters - reach your target group aggressively instead of passively waiting for the target group to notice the brand communication. Each AdScoot is dedicated to just one brand ensuring an uncluttered medium of communication. It is this simplicity of the medium that makes it easy to comprehend brand messaging to diverse diasporas right across rural India.

AdScoot Advantages

Uncluttered

Our beautifully designed scooters are sure to attract a lot of attention, ensuring better share of voice. The backseat poster attachment allows you to install three posters that ensure lasting brand visibility.

Economical

A couple of reasons that make AdScoot more economical than other outdoor advertising mediums - One, it allows you to limit the space you buy since you can rent exactly the number of scooters you need in the localities you target, and two, you only pay for the time you use the scooter and not for the entire day.

Accountable

AdScoot allows you to track the scooters you book via Google Maps and an advanced GPS system. You can monitor if the scooters are moving along the route you designed at the time you want them to. This is a key feature, more so when your marketing field are the scattered villages across the country where physical supervision is a mighty challenge and where random sample checks are not wholly accurate.

Customised

You can customise your Ad Campaign to a great degree. You can also design different location specific creatives for different scooters, based on where they are travelling. The scooter moves with the sole intention of promoting your brand so things like adapting the creative to suit the needs of each area, each village, controlling the exposure timing in each village in each season are easily tweaked, controlled and monitored.

A pro active medium

With AdScoot, you can reach where no other outdoor medium can, in pockets that you want your brand to be seen, at a time you want to. Down the dusty road or at the village mela - You reach your audience, not wait for them to come and see you!

No Spill-over Costs

Unlike traditional Outdoor Media where money is spent for entire months or days, with AdScoot you can buy ad-space only for those few hours when you run your campaign. We charge you on an hourly basis.

Complete Brand Entrenchment

It's not just a scooter carrying your ad. AdScoot can have many extensions over and above its core functionalities. For the rural marketing landscape they can become vital POS at haats and melas. They can become strategically mobile platforms for sample distribution. The Adscoot driving crew can become your promoters; they can talk to your consumers and interact with them. Our crew also conducts brief, relevant pre and post campaign surveys.